“Limited Editions?”… an Open Question.

 

I have been having a wonderful email discussion with renowned artist Joy Engelman lately about Limited Editions and her thoughts on the process. She has kindly allowed me to share some of those thoughts with you.

Our discussion came about after Joy placed an order for 10 artist’s proofs. AP’s are rare these days because of the  apart from the one we do for you when we copy your original, which technically speaking I guess is the Printer’s Proof. So, why did Joy order them?

The answer was a clever one, from a marketing point of view…

Flying High - Arkaroola SA“Traditionally, an artist can pull as many AP’s as they like and use for their own purposes. In the days of the etching press, they were used for adjustments to the plate but also for promotional purposes to galleries and dealers. Nowadays we can still call the first print that you send to us an AP as we adjust the colour from that but we also still  need to be able to have small runs to promote our works. In the past they were always the same size of course due to the constraints of the technology. 
A lot of collectors like to collect them but really they are an anomaly as you can’t ever tell why they were pulled. In this case, I want to pull a small run to use as gifts to my participants that come with me to Arkaroola and I don’t consider them to be of the importance that the larger prints that are made available online are, merely promotional similar to printing cards but flasher!
They will be signed and marked by me as per usual and bear the mark AP on each of them signifying their role in my arts life. They will of course have emotional value attached to them by the participants and will act as further inducement to buy something larger, be advertising in their homes for both paintings and art tours etc etc….. and one of them, is to promote what I can do to Arkaroola Sanctuary in my pursuit of  further projects with them.”

 

I spoke with Joy about the “rules” for Limited Editions and the fact that in the last 13 years of searching, I’ve found no definitive source or set of rules that must be adhered to, it seems to be the responsibility of the artist to decide on a method that works for them.

Joy says “Oh I think in the interests of the collector, someone sometime might have tried to make an arbitrary rule, but I am all for the artist being able to make the rules otherwise where would anarchy be? But at the end of the day, an artist can always make a second edition of another run of prints if they wish.
For me, I like to keep it simple with one on paper at a good size and one on canvas at the original size with an edition of 49 of each size, signed, editioned and stamped with my mark. I keep the CofA’s in a folder to give to my children should there be a need for someone somewhere after I die to certify that the print is indeed one of mine.
But I am not even sure in the scheme of things if anyone will be really interested – life being as it is in Oz and a ‘very young’ culture in the European sense.
While everyone is running around putting systems, schemes, rules and order into place, it is the role of the artist to undermine it all and create chaos!”

“At Jayes Gallery, Orange, there are on show 5 x first edition Francisco Goyas and at Bathurst Regional they are exhibiting fifth edition Goyas. Hmmm…….
You can tell the difference by the quality of the first pull and also the artist’s markings on the works and the type of paper…. All these things add to the story and hence respective values if these survivors of time and history.

The other aspect is that if an artist chooses to run the print on silk as l have done for one work and sell these as limited edition scarves, the mere change of materials can almost make these a different artwork!? For my works, l try to retain some integrity, and differentiation between the products and the original and would not, for instance run 230 of a repro of a work.
But since copyright runs out 70 years after l die, then it could happen that a gallery eg National Gallery do that to raise funds or worse still, as in the case of Mona Lisa, be rolled out ad infinitum! All of this though can potentially make the original more desirable.

It is a minefield out there and l love it!”

Thanks Joy, love our chats!

For more information on Limited Editions, see our  other post – Limited Or Open Editions – Which to Choose”

Tell me what you think

How do you protect your images online?

 

Let’s be really honest here… If you want to completely protect your artwork or photography from being copied or stolen by someone you should…

  •  never  post it online to your blog, website or social media page,
  • never make and sell a print of it,
  • and keep your computer, backup drives where the images are stored and the cards from your camera locked in a hidden safe where nobody can steal them,
  • never display your artwork anywhere for fear that someone can wander up to it with a camera or iphone and snap a shot of it.
  • and seriously, DON’T EVER SELL ANYTHING TO ANYONE BECAUSE THEN THEY WILL COPY IT OVER AND OVER AND MAKE MILLIONS FROM IT AND YOU WILL MISS OUT.
  • Better still, the ultimate protection… Don’t ever create any images at all.

That all sounds a bit ridiculous doesn’t? You are in the image business, you are producing images for people to see and purchase. At some point as an artist or photographer you have to decide to display your images to be able to sell them and make a living. If you are smart, you will use all means at your disposal to show off your wares, things like Facebook, Pinterest, Google +, Instagram, blogs and websites – they are integral parts of most businesses today.

You need not be afraid to show off your images but there are some things you can do to minimise the risk. Each method has it’s pros and cons, it’s up to you to decide what works for you. Here are a few ways to protect the images you display online and the reasons why most don’t work.

Copyright –  

There is no way to register your image as copyright under Australian Copyright Law – it is yours for free and automatic the moment you create the work. However, protecting that copyright can be expensive if you find someone using your image without permission and you decide to take them to court. Australian Copyright Law is all well and good in Australia and the other countries that follow the same conventions but there are those other places around the world that simply do not recognise copyright and will use your image without fear of reprisal. Essentially, copyright law will only work with honest people.

If you find someone using your images online, without permission you can send them a “Cease and Desist” email or if they are in the USA, a DMCA takedown notice. If that doesn’t work, things could  start to get expensive, involving the legal eagles.

Make them more difficult to steal from your site - 

There are various methods you can employ to make it more difficult such as disabling the ‘right-click’ option on each page of your website or blog (doesn’t work on social media sites), adding a translucent layer over the top of all images in the HTML code or splitting every image in to multiple segments that look like one image on your screen. It doesn’t matter which of these systems you use, anybody with a little bit of knowledge will know how to get around it and steal your image anyway. It could be as simply as pressing the “Prt Scr” button on your PC keyboard to print a screen capture. Again, you only stop the honest ones.

copyright1Only upload small files - 

The reason I’m happy to use your images online without watermarks is that I keep the files quite small. They are rarely over 1 megabyte and never over 1000 pixels on the longest edge. At 300ppi, they will print out at 8.5cm long. Once you try to enlarge them, the quality falls off dramatically. So it’s important if you are posting your own images that you are aware of the pixel dimensions of the files you use.

Edit your EXIF data - 

When you capture a digital image there is a file attached to it that stores all the information about that image – what camera and lens were used, when it was taken, what settings were used. If you know how you can add your name and copyright information to this file.

This is all well and good when you post images to your own website or blog but the moment you upload the image to a social media site, that information is stripped away. As an artist, your work will typically include a signature so this isn’t too much of a problem. Regardless of Exif data being attached or removed from your image – if you can prove you own it, it’s yours.

copyright2Watermark your images - 

I hate watermarks and I know a lot of people think the same way. I even hate the station logo appearing at the bottom of my TV screen when I’m watching a show at home. So I am against watermarking my own images on websites.

However, most of the images I deal with are not mine – they are yours and only used with your permission with the sole intent to help you sell more reproductions. If you want me to watermark your images you will need to ask as it is not a standard procedure. I believe that only uploading the small files I create is sufficient and the images look better without stuff written all over them.

Yes, watermarks such as copyright symbols and splashing your name across the image work as a deterrent for the honest people but anyone with any Photoshop skills can remove most watermarks pretty easily. Safe again from all the honest people – a bit of a challenge to those who aren’t.

The Bottom Line…

So, the bottom line to protecting your images in the real world is to use small files, watermark if you feel you must and don’t bother with all the rest of the stuff as any crook with some basic skills can defeat most of your efforts anyway. Most people are basically honest and in this caring, sharing world, if they see an image they like they will share it on their network for others to see… enhancing your chances for a sale.

Tell me what you think

 

Fast – Cheap – Good… Pick two!

fastcheapgood

 

Everybody wants FAST service these days, instant access to information, food on demand.

Everybody wants to save money, get things CHEAP, get a good deal and bargain for a better price.

Everybody wants GOOD if not the best quality, nothing shoddy that’s going to fail after the second use.

But can you have all three? RARELY.

 

This old adage – Fast, cheap, good, pick any two –  comes from the design industry but applies in all areas of your life. What do these words mean in relation to your business?

Let’s say someone has commissioned you to do a very special artwork – it’s a large work and it’s for an important client, it will bring you notoriety, fame and fortune, you’ll get huge amounts of ‘exposure’ (your client’s words not mine) – GOOD. The client has indicated that the budget is minimal, they can’t afford your normal work, only about half what you normally charge, but you’ve come highly recommended (another boost to your ego) and they’d really love you to do the work – CHEAP.  They also are under a tight deadline – they need it framed and ready to hang in 3 days (it would normally take you 2 weeks) – FAST.

But here’s the catch…

You need the money and really can’t afford to refuse the job. Where would you compromise?

GOOD – Do you get sucked in by their smooth talk and say to yourself “Well if they really want me and there’s a chance I might get something else out of it, I guess I’ll have to do it – it might be my big break.”

FAST – Can you create what the client wants and deliver in 3 days without giving yourself a heart attack or breakdown from stress in the process? Would you work around the clock, keep painting until your eyes are sore and your hands are numb to finish a painting by their deadline?

CHEAP – Would you work that hard AND then be satisfied with half the normal sale price? Would you still give them the very best product money can buy or would you try and cut corners on the canvas or paints you used, compromise in some way to bring your costs down?

 

OR WOULD YOU HAVE THE GUTS TO SAY NO?

 

Tell me what you think

 

Facebook and Pinterest

pinterestQuick post today – I wanted to link  our new Pinterest page to our Facebook page and found out that you cannot connect Pinterest to Facebook business pages directly, only to your personal page.

So, figuring there would be someone out there a little smarter than me who had thought about this before, I came across this site - https://woobox.com/.

They offer a wide range of apps that allow you to link your Pinterest, Twitter, Instagram and You Tube pages to your Facebook business page!

If you need some help then there is a very helpful video here – Pinnable Business.

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Monitor Calibration – Why doesn’t yours look like mine?

Have you ever wondered why some of your images look great on one monitor and lousy on another?

Did you know that viewing images in different browsers like Firefox, Safari, Chrome and Internet Explorer, may cause the same image to look different colours on the same computer?

Do you know about monitor calibration, colour spaces and ICC profiles?  No?

This is the reason why prints of your photos or your reproductions may look different in real life to the images you see on your screen. I’ve tried to keep this really simple for the average person – if you are a pro photographer you should already be well aware of this information and have spent the appropriate dollars to calibrate your monitor properly.

There are many factors that can affect how you see your images but here’s a couple of the main ones.

YOUR MONITOR – All monitors come ‘calibrated’ out of the box but that calibration is not always correct for you and the work you do. Every monitor used to view images for correct colour should be calibrated using special tools like the Xrite i1Display Pro or the Datacolor Spyder4Pro. Without tools like these you can only guess at calibration your monitor and that can only end badly. We calibrate our monitors at least every month to ensure that what we see on our screens is what we end up with in print but there’s more to it than that.

There are three aspects to monitor calibration – Brightness, Gamma and White Balance (Colour Temperature). The amount of light in the room around you can also have an effect on what you see.

colourspacesCOLOUR SPACES - Don’t you just love graphs? All those pretty colours? But what do they all mean? Usually when I start talking about colour spaces I can see the eyes glaze over and blah,blah,blah, blah, blah, blah blah. Hey! WAKE UP THIS IS IMPORTANT!

Actually all you really need to know, unless you want to make a study of colour, is that we work in (and prefer) AdobeRGB but the files you view on the web are typically in sRGB. Why? As the graph suggests, you get a better range of colours in AdobeRGB than in sRGB. Most digital cameras capture images in sRGB but if yours gives you the choice, take AdobeRGB.

ICC PROFILES – I’ll keep this one short and sweet. In digital terms, all the colours you see are made up of a set of three colour values – Red, Green and Blue, ranging from 0 (black) to 255 (White). For example, here are some typical numbers…

colours

You can see that Black is 0,0,0, and White is 255 and every colour in between is a combination of red (0-255), green (0-255) and blue (0-255) – that’s a lot of possible colours.

While these are the exact numbers for these colours, each paper we print on reacts differently to the way the ink goes down so we need to write an adjustment (an ICC Profile) for each paper that we apply before we print your image.

I thought about spending ages writing a really long article to help you calibrate your monitor but figured there would be someone out there who had already done it for me and I was right – check out these guys at

http://www.imaging-resource.com/ARTS/MONCAL/CALIBRATE.HTM to read more about calibrating a monitor.

You need to remember also that your monitor and a print will never look exactly the same because one has light shining out of it, the other reflects light but with the right calibration, and great printing like you get here, they will be pretty darn close!

As always, if you have any questions, leave a comment – somebody else is probably thinking the same thing!

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Hard Drive – FAIL!

Ever had a hard drive fail on you. If not, then you’ve probably never owned a computer! Most of my blog posts are inspired by questions clients ask me or problems they’ve had. This one is no different, two clients in three days with hard drive failures and no backups means that there are many of you out there getting close to being in the same boat!

computercrashDeath, taxes and hard drive failures – they get us all. You need to be prepared for all of them but today I want to show you how easy it is to save your sanity in the event of a hard drive failure. I’ll leave the other two up to you to sort out.

There are a few things everyone needs to do right now if you don’t already have a backup plan in motion.

  1. Go out and buy TWO 2tb portable hard drives from Harvey Norman (more if you have lots of disks being used now) or similar for less that $150 for each computer you own.
  2. If you own a PC, download some free software for cloning your main operating system hard drive (like XXCLONE)  and make a backup copy to one of the new drives. If you own a Mac, use this new drive as your “Time Machine” backup.
  3. Sign up for Dropbox either the free account or as much storage as you can afford or need.
  4. Save all your important documents and files into your new Dropbox account.
  5. Make a separate copy of all these documents and files onto the other external drive and disconnect it from power and put it in a safe place – perhaps even a different address! This protects your data from power spikes, fire and flood!
  6. MAKE A DIARY ENTRY TO REMIND YOURSELF TO DO THIS AT LEAST ONCE A WEEK!

OK, that’s the bare basics and if you don’t do this right now then when you experience your next hard drive failure, you can’t complain about it.

Worried about the cost of those hard drives? Think about the cost of losing all the hard work and time you’ve spent creating all those files and what losing that information could cost you!

There are so many ways now that you can protect your data, having only one copy on one hard drive is just plain silly and dangerous. You need a system that backs up automatically so you don’t need to think about it. Here’s how I protect your images…

  • Master copy on a NAS (Network accessed Storage) Device which has two pairs of 3TB drives – that’s four hard drives – each pair is mirrored meaning that two hard drives have identical information on them.
  • Each pair of 3tb hard drives is backed up each night to a portable 3tb drive. Each week, this drive is swapped with another drive that is kept off site in the event of fire, flood or some other disaster.
  • Copies of all images are also saved to DVD in the case of a lightning strike, power surge, EMP attack by foreign country or act of God that takes out everything electrical.

So at any one time I have a minimum of four copies of your files in two locations. I think that’s safe enough. I even do this for my personal family photos in fact I go one step further and have them uploaded to www.flickr.com so they are stored in the cloud and accessible to anyone who has permission. Due to the shear volume of art files, they are not stored online – the costs are still a bit prohibitive but as soon as that changes then that will happen too. The more copies I have the happier I am – I’m just too cautious.

P.S. I was just about finished writing this post and another artist came in and told me how they were setting up a new backup drive, formatting it first as you should but THEY FORMATTED THE WRONG DRIVE – 15 years, thousands of family photos deleted!!!! No Backup! Fortunately, they were able to recover most of the files using special recovery software but now they have to go through every image and rename it because when recovery software saves the file, it gives each recovered file a new file name, with no reference to what the original name was.

Tell me what you think

Feel the Fear and Do It Anyway!

Fear is what stops most people doing the things they know they should and can do. Often the things we fear most will never happen but it holds us back from where we really need to go or who we really need to be.

I got an email from a client the other day after she’d been reading one of the blog posts. She said that she’d finally plucked up the courage to contact a well known gallery and ask them to sell her work. She’s filled in their form and is waiting to hear back.

Now, we are talking here about an accomplished artist, her work is fantastic, it sells well, she has very successful exhibitions every year and she has had around 70 works photographed by us. She had been putting off this contact for ages out of fear.

My reply to her email was simple.  ”How hard was it really?, What’s the worst that can happen – they say no. What have you lost? Nothing.”

There are a lot of things you can choose to fear – rejection, public speaking, selling, asserting yourself, making decisions, heights, loss, or even, of being too successful!

m2All fears can be overcome. I will never forget when my wife and I visited Kings Canyon in Central Australia and we did the Rim Walk. Dawn has always been afraid of heights. She was challenged that day and came away a stronger person because she faced the fear and did what she had to do – it was that or walk back alone… well, not really, I wouldn’t really have sent her back alone.

Anyway, Dawn had to face three challenges that day. The first was shortly after we climbed to the top of the canyon. There was an area with deep crevasses that had to be jumped across, only about a metre wide but you couldn’t see the bottom. As everyone else easily skipped across them and headed on their way, Dawn stood frozen, not being able to take that leap. Finally with a lot of encouragement and some hand-holding (I’m good at that) she managed to spring across.

The second challenge came with a set of stairs, much steeper than most, back down into a side canyon. Taking two steps off the rim of the canyon onto those stairs took nearly 10 minutes – then going down the stairs themselves took a while. Surprisingly, going back up the other side was not a problem.

m1The third and final challenge was when we all got the opportunity to lie on the edge of the cliff face and look over the edge. I think they’ve stopped people doing it now because of crumbling edges and a good chance you could get a closer view than you expect of the bottom of the canyon. Dawn stood there for a while, almost shaking but did not want to go home without experiencing what the rest of us were doing. Eventually, she lay down on her stomach, and with my hands firmly clasped around her ankles, she started about 3 feet back from the edge and gradually wiggled her way forward so her head was just over the rim… then lay there for 5 minutes basking in her glory… and the beauty of the canyon that she would have missed!

So the moral here is this… you can miss out on some great experiences in life, and business, if you allow fear to control you. The vast majority of the time, the things you fear most never actually happen. So why not just suck it up, feel the fear and do it anyway. You just might surprise yourself!

P.S. If you want to learn how to control your fears, get yourself a copy of the book “Feel the Fear and Do It Anyway” by Susan Jeffers.

Tell me what you think

So, you want to photograph your own art?

I’ve had quite a few clients come in recently who have photographed their own artwork and been a bit disappointed when I’ve explained a few problems they have with their files. I thought I’d share with you a few important points to keep in mind if you want to copy your own art.

Firstly let’s understand one thing – it takes a lot more than a ‘good camera’ to copy a piece of art. Just like it takes more than owning a good oven to cook a great meal. There is a set of skills, knowledge and other equipment required to blend together the ingredients and end up with something edible… or in our case, printable!

Secondly, you need to understand why you want to photograph your own art. Is it to create an image you can use online or do you want to print saleable reproductions from it? The first is easier, the second needs a lot more effort.

So, let’s look at the equipment first…

copy_setup

The Camera – there’s a lot of cameras on the market, the thing to look for is megapixels – the more the merrier. PLEASE – Do not attempt to copy artwork for reproductions with a compact digital camera. The results might be OK for cards or 5″ x 7″ prints but anything bigger than that and you simply cannot compete, quality-wise with artists who do it right. There are digital SLR cameras on the market now that are around the $1000-$2000 mark that are usually around 15-20 megapixels, this is really the minimum you want to use. But there are limitations to every camera.

The Lens – Yes, you must consider the lens separate from the camera. Most cameras are sold with “Kit Lenses”, these are usually short Zoom lenses made of plastic, very cheap and not very sharp. If you want good reproductions, buy a good 85mm to 135mm fixed focal length lens. Wide angle lenses cause distortion and Zooms are not as sharp.

A Tripod – you simply can’t photograph art properly unless you use a tripod. Why? Because you MUST be perfectly square to the art to get all the corners sharp. You can confirm how square-on you are by getting a piece of string and measuring the distance from the centre of the lens to each corner of the artwork.

Lighting – for a DIY kit you really need at least two flash units of equal power, set up on stands with umbrellas to act as reflectors. Don’t use straight flash. Using natural light can cause colour issues unless you know how to control White Balance. The lights must be set at a 45 degree angle to the art and at the same height, as shown in the diagram.

The diagram here shows how to set everything up. The blue lines indicate the distance from the lens to the art and must all be equal.

OK, so that’s the gear you need, now it’s time to get technical and look at the settings you use…

File Type – If your camera offers a RAW setting, please use it. I’ve discussed JPEG files in earlier posts so won’t go into it here. Suffice to say, for the best results, shoot in RAW format.

Colour Space – if your camera offers the AdobeRGB colourspace, use it in preference to sRGB – it will give you a better range of colour tones PROVIDED your whole system is set to AdobeRGB, that is any program you use to work on the images like Photoshop, Lightroom etc. Contact us for more detail if you aren’t sure.

ISO – Ideally you should set the camera to 100ISO for best results. The higher the ISO, the more noise you will introduce to the shadow/darker areas of the image.

Aperture – Most lenses work better closed down a little to around f8. Never shoot wide open (f2.8) or fully closed down (f22) – these settings use the extreme outside or centre of the lens elements and will result in a softer image. If using flash, move the units closer or further away to get the right balance.

Shutter Speed – If you are using available light only then this needs to be set for correct exposure to match the ISO and Aperture used. If you have a twin flash set-up, then be sure to set the shutter speed to sync with the flash, usually around 125th will be fine on most DSLR’s.

Right – so you’ve got the right gear, you’ve set everything up correctly, you’ve taken your photograph – now what?

Now you have to deal with the image in some sort of software package, perhaps Photoshop. All your good work can be undone here if you don’t understand what’s required at this point. This blog isn’t the place to give you lessons in Photoshop, there are plenty of online resources for that. However, what I will tell you is that your first step is to ensure your monitor is calibrated. You will need a Gretag MacBeth iOne or similar device to do this. The colours you see on your monitor are not guaranteed to be correct – most likely they are not what you will see in print.

I’d suggest you will need to get a test print made. You can order a small print, about A4 size from our web site – www.inkjetlab.com.au – on the paper of your choice and you will then be able to make some educated adjustments for the final image.

The thing most people don’t realise is this. Digital cameras are designed to take photographs of a particular size, I’ve discussed this before. If you are photographing small artwork, you might be OK but anything beyond A3 will require that your file is enlarged beyond what it was designed for and will result in a loss of detail. SO, if you want large reproductions, it might be better to send your artwork to us… nudge, nudge, wink wink, say no more!

How framing costs can affect your PROFIT!

Following on from my previous post about Pricing Your Reproductions I want to talk about ensuring that the retail price you set will result in a profit for your business.

It’s not my place to tell you how much to charge for your reproductions – if you want to give them away as gifts, that’s up to you. If you want to charge 10 times what others are charging, and can still make sales – fantastic!

If you are treating your reproductions as an income stream to your art business, then you MUST set prices that make a profit. Profit is not a dirty word – it is essential to help you maintain the lifestyle you lead or can allow you to improve that lifestyle. No business can stay afloat without making a profit.

So with that in mind, I want to talk about a product most artists, most often, forget to charge enough for – Framing.

Here’s an example of what I mean. Many artists simply add their cost of framing onto the cost of the original or reproduction – if it costs you $100, you add $100 onto the price of the painting. This often happens because artists are afraid to make a profit on the framing. You may not do this but I have to tell you, a lot of artists do and they don’t realise how it’s killing their bottom line.

Here’s an example to see how it affects your profit…

Painting/Reproduction price ($1000) less gallery commission (40% = $400) = Gross profit of $600 less cost of production (wages, materials) and that thing you have called “skill”.

Now let’s say you add a $200 frame to the painting and only add $200 to the price…

Painting/Reproduction and frame ($1200) less gallery commission (40% = $480) = Gross profit of $720.00. Looks like we made more money but wait, if that frame cost YOU $200 that comes off the gross profit leaving you with $520.00. Your frame actually just went up in price and cost you $280!

So you went to all that time and trouble to choose a frame (that potential purchasers may not even like), at least 2 trips to the framer to choose the frame then back to pick it up, all to end up with $80 less profit than selling it unframed. That’s just doesn’t make any sense to me and I hope it doesn’t to you.

If your goal is to make a living as an artist then you must make a profit on everything you sell. I’m not saying ‘don’t frame your artwork’, I am saying ‘charge enough so that the effort you go to in choosing that frame is rewarded’.

 

PPI, DPI and File Sizes Explained.

How often have you been asked to supply a “High Resolution File” for an art competition or a publication or web site and to send it via email?

I have artists ask me all the time to supply them with files for this and that and I find myself asking the same questions each time and getting confused responses most of the time. So this article will try to arm you with a few simple questions to ask those who ask you for files.

There are some complex things to talk about here and the technical stuff may not be your bag but bear with me, read it through and if you have questions, email me, please.

PPI and DPI – they sound the same but are they??? The short answer is NO!
PPI stands for “Pixels Per Inch” and DPI for “Dots Per Inch”. A pixel is not a dot. Pixels relate to digital images as seen on your monitor and captured in your camera – the more pixels per inch, the sharper, more detailed image you have. Dots relate to the droplets of ink your printer spits out of the print head and its ability to print those images in detail – the smaller, finer and higher number of dots per inch, the cleaner, sharper, better quality print you will get IF the image is of sufficient quality to begin with.

You can read more about this topic here – Pixels and Dots

FILE SIZE – How big is a high resolution file?
As you know, when we copy artwork with our 1200megapixel camera, we end up with files anywhere from 500megabytes to 1.2 Gigabytes! Now that’s simply the space they take up on our hard drive. Until we look more closely at the details, we really don’t know what size print these files will make. We need to know the size of the image in PIXELS, then choose our optimum PPI (typically 300 for quality).

Let’s say you just lashed out and bought the new Canon 650D, 18megapixel camera. The thing to note here for this discussion is the number of pixels making up the sensor for this camera – its 5184 x 3456. If we divide each of these numbers by 300 – we will get our printable image size at 300ppi – 17.28″ x 11.52″ (51.3megabytes) – a whisker larger than A3. This means that if you use this camera to copy a 20″ x 30″ original, the file will need to be enlarged considerably to produce the same size.

So let’s use a typical sized original artwork as an example and list all the options…

Let’s say your original painting is 20″ x 30″. When we photograph an original that size, our camera will capture it at 12,000 x 18,000 pixels. Because we always save everything at 300PPI, we can then determine that the actual print size will be 40″ x 60″ (12,000 divided by 300 = 40, 18,000 divided by 300 = 60). The space taken up on the hard drive is 618megabytes. This is not a file you could send by email – way too big!

Even if we reduce your image to it’s original size of 20″ x 30″ (6000 x 9000 pixels) – the file size is 154.5megabytes. So, do you see how the pixels relate to the image size here?

Let’s make things a little more interesting – let’s say we lock in the number of pixels at 6000 x 9000 but we change the PPI to 100 instead of 300…

6000 / 100 = 60
9000 / 100 = 90

Remember our image is still locked in at 6000 x 9000 but we’ve spread those pixels out to only 100 in every inch instead of 300. Now our image has jumped in size to 60″ x 90″. That’s great right, we’ve got a really big image! Not quite – you see, the human eye can see up to almost 200pixels per inch, that means that (if you have good eyes) you will see the pixels when you look closely at a 100PPI image – you won’t see pixels at 300PPI.

Let’s try something else – let’s lock in those pixels again and make the image 600PPI…

6000 / 600 – 10
9000 / 600 – 15

Now the huge image we had before with the pixels spread out to 100PPI is crammed up into 600 pixels every inch and now only measures 10″ x 15″. Is this a good thing? Not really – if 300PPI is enough to get the quality we need then we don’t need any more. You simply will not see any difference between a print made at 300PPI or one at 600PPI. But you will see a difference with one made at 100PPI or more typically 72PPI.

Check out this diagram showing all the sizes we’ve discussed here…
- GREEN – Original Image size – 20″ x 30″ – 6000 x 9000pixels – 300ppi
- RED – Our scan – 40″ x 60″ -12,000 x 18,000pixels – 300ppi
- GREY – 60″ x 90″ image – still 6000 x 9000pixels – 100ppi
- BLUE – 10″ x 15″ image – still 6000 x 9000pixels – 600ppi

 

 

 

 

 

 

 

 

 

 

 

 

 
Next Topic – FILE TYPES and how do they affect your image.

There are a few common file types that you will come across when dealing with images. I’ve posted about these before so here’s a link to that post…. Raw, Tiff or Jpeg – What is Best?

Bottom line – the ONLY time you should use JPEG is when you are saving a copy of the image for web or email use, or as the last step to sending a file to us for printing. Always save your files in the TIFF format where possible or PSD if you use Photoshop to preserve the quality of your original file.

I will add one more explanation here comparing JPEG to TIFF or PSD. We save all your files as either TIFF or PSD – this gives us the ultimate quality. If you purchase the full file from us, we will supply you with a full file in Tiff Format, usually a smaller file, around A3 in Tiff format and a much smaller, JPEG file for web use. We only ever use JPEG when supplying images for web use. Why? Because you only need small files for them, they need to load fast on the screen otherwise people get bored and won’t look at them.

When we email you a JPEG file around 1megabyte – it will actually open in Photoshop at around 3-5megabytes depending on the range of colours in the image. Remember JPEG compresses the image and throws data away to make it smaller, then tries to regenerate what it thinks is right when you open the file again.

Often people ask us for a 300ppi image but what they don’t tell us is the size of the image. Ideally we need to know either the physical dimensions of the finished print OR the required Pixel dimensions if the image is for web use only.

So now we finally get to the point of this post -

What questions should you ask when a third party has asked you to send them a file for competition, publication etc.? If you can get the answers to these three questions, then you will know exactly what size and type of file to provide.

Question 1 – What file type do you want – JPEG, TIFF  or other?

Question 2 – What PPI do you want?

Question 3 – What physical size do you want to print the image or what pixel dimensions do you want?

Question 4 – What Colourspace do you want – sRGB, AdobeRGB or CMYK?

OK, I lied, there are four questions there – the wrong colourspace will change the colour of your image in print mainly. Colourspace issues are something for another post so I won’t go into it this time. Suffice to say, if you ask these questions, and they can actually give you intelligent answers, you’ll be on the right track to supplying the perfect file for the job.