I’ve noticed two different marketing styles out there in the real world at the moment – the retail outlets plastering their store with SALE signs offering huge discounts and the other end of the spectrum there is the businesses offering a unique product or service who stick to their guns, offer great service at a fair price.
I have seen pro photographers still having huge success with high dollar sales and artists selling originals for thousands of dollars a piece at exhibitions in the last few weeks. Guess who is complaining most about tough times? The discounters – those trying to suck us in with their huge discount sale signs then offering further discounts to try and stop you walking out the door without spending! The only way to stay in business is to make a profit!
My Point? Do not be tempted to offer your work at big discounted prices because times might be a bit tough – stick to your guns and believe that your work is worth your asking price - if you don’t who will?
I sent the above words out to artists this morning and straight away got the following two responses almost immediately…
- “You hit the nail on the head about the sale thing. I read an article on the weekend about how shoppers are spending less time in shopping centres and are overwhelmed by the sales feeling there is a panic so they the don’t spend…I agree the ones who stick to selling good quality things will make it through along with providing excellent quality service”. Cathy Laqua, Head Office Manager, David Hart Galleries.
- “My response to the pricing of my artworks over recent months was to increase them considerably (140% since 2009). Best thing I ever did, with two sell out shows this year and neck deep in orders and commissions. Prices will be going up again sometime around Xmas – New Year.” Gordon Hanley, Artist.
So don’t fall for the trap – believe in yourself, believe in the quality of your work and charge what you are truly worth!