Price Guide
The first question we get asked is “How much will this cost me?” and that’s a fair question to ask.You want to know if making reproductions of your work is going to work for you. If you are doing this to make more money from your art you want an idea of your return on investment, correct?
Every artist paints their images either to suit the paper or canvas they have on hand or they paint first and crop later so we see artwork of all shapes and sizes. Fortunately, we don’t hold that against you, in fact our system allows you to order any size you want in any quantity you want from one print to hundreds on a variety of media. It is for this reason that we don’t have a printed price list, instead we have developed an entire website that allows you to calculate a print price anytime you like for any size on any media we print on. Simply visit www.inkjetlab.com.au and follow through the steps to calculate prices.
I’m happy to chat to you personally about your work and give you exact prices relating to your needs but as a guide to getting started, here’s a couple of case studies from artists we work with now. The names and image details have been changed to protect the privacy of the artist but all figures are true…
Case 1 - John created a beautiful pastel image which was originally around 75 x 35cm. We were able to capture a file that allows us to print the image much larger so that John could offer a print more than double the size of the original – 167 x 77cm – which has proved extremely popular.
It cost John $140.00 to have the original digitally captured by us and each canvas print this size costs him $253.00. The gallery sells the print unstretched for $900.00 and takes a 40% commission. This leaves John with $287.00 for every sale. So far we’ve printed around 20 of these which means John has made over $5,700 profit on top of the money he made for painting and selling the original artwork.
This is a limited edition of 100 prints so if the trend continues and John sells the remaining 80 prints, he will receive a total of $28,700 for doing nothing more than investing $140 to have his work copied by us and supplying the gallery with a print each time they sell one. It is important to remember that he has not had 100 prints made and stored somewhere – he orders them as they sell so there is no cash flow issue.
Case 2 – Mary created a painting that she really loved and didn’t want to part with but a family member wanted a copy. The original was only 50 x 40cm so it cost her $100 for us to photograph and test it and around $40 for a print on paper the same size as the original, which she then had framed and sold to her relative. This image may never be printed again but that is Mary’s choice.
Case 3 – Ralph is a serious artist who owns his own gallery and wants quality prints to play a major part in his inventory. He understands the potential of having a wide variety of stock to suit many tastes so he has had dozens images captured by us over the last few years. He considers the $100-200 cost of photography as an investment in his business and has most of his originals photographed even if they are not put into print. He realizes that once they are sold, he may never have access to them again if he wants to use the image in any way such as prints or in a book. He knows that even when an original is sold, he still owns copyright and is entitled to make an income from prints if he wants to.
Ralph offers most of images in a variety of sizes from miniatures to large limited edition prints on both paper and canvas. Whlie certain sizes are listed in his price list and displayed in his gallery, he is not afraid to supply a client with the perfect size for their home if required. We are happy to make your prints any size you need so you can make the sale and a little more profit!
ASK US FOR A QUOTE…
We are happy to supply you with a quote for your specific circumstances so please provide answers to the questions below so that our quote may be relevant and as accurate as possible.
- Please tell us a little about yourself – are you an artist, photographer, graphic designer etc.
- Do you have a web site and are the images available for viewing there?
- If not, do you have a Jpeg image you can send us? The quality of this image is not important – it is simply to give us an idea of what you do.
- How did you find out about us?
- Information about the images you want reproduced – are they original artworks, transparencies, digital files or photographic images?
- What size are the originals and what size would you like the reproductions?
- Will you be supplying the original artwork for us to photograph or will you be supplying transparencies or digital files?
- If you are supplying digital files can you tell us the size and type of files you have?
- What substrate would you prefer? (see the substrates page on this site)
- Have you considered whether the image will be a Limited or Open Edition and if limited, what numbers are you considering?
- Have you ever reproduced any of your work before and were you happy with the results – both quality and sales?
Please contact us by email or on 1300 INKLAB (465522), we’d love to help you.