Limited Edition or Open Edition… that is the question.
The answer is… Whatever works for you, your images and your market! Each image must be looked at on its merit and a decision to make it a limited or open edition should be made based on what would be the best outcome for you.
Here are some points to consider…
- The image is of a high standard and with a broad market appeal – Go limited edition with higher numbers, perhaps 100-250 on an archival paper, canvas or acrylic product. Commands average to above average prices.
- The image is of a high standard but with narrow market appeal – Go limited edition with lower numbers, perhaps 25-50 on an archival paper, canvas or acrylic product. Commands higher than average prices.
- The image has great appeal to the mass market but price is a factor – Go open edition and keep the prices lower than average to increase sales. Usually below average to average prices however you may end up making the same or even more money over a longer period of time as the selling potential is uncapped.
The important thing to consider here is that you do what’s right for you. You need to look at where you want to position yourself in the market. Do you treat your art as a business or is it a hobby. If you consider yourself to be in business and art is your sole source of income then obviously you would consider all avenues open to you.
Some artists believe that they’ve created an original and it should remain an individual and unique product. That’s fine if it works for them and they can paint enough and sell enough to live the lifestyle that suits them.
Then there are those artists who are more entrepreneurial than others in the way they view their creations. They believe that images should be painted to service not just one market but be used in many forms to create multiple streams of income such as prints, cushion covers, cups, placemats etc.
Which way is right?
You, as an artist who only does originals, can only display one original in one gallery. But you as an artist who offers reproductions can offer one original in one gallery and 100 reproductions in hundreds other outlets or sell the rights to an image to be used thousands of times by someone else or turn the images into curtain material or tiles or placemats or mugs or books.
The choice is yours.
Here’s what Jenny has to say about reproductions in the video above.
Once you’ve decided, you’ll need to know about The Art House Reproductions Warranty